PETER
GABRIEL SO20 MUSIC TILES
The
Music app that allows everybody to create Peter Gabriel music
Transforming
music fans from passive listeners to active performers
January 9, 2013 - London - The MusicTiles app allows everybody –
novices, musicians, and expert composers – to remix songs in a playful manner
using virtual modular tiles. In a 25–years celebration of the iconic So
album, Peter Gabriel granted RoboProfessor Henrik Hautop Lund unparalleled
access to his multi–tracks and stems to create a So 2.0 experience that allows
fans to create MusicTiles mixes.
The So album MusicTiles app takes the songs of the original album
into the new millennium allowing all music fans to make their own versions of
well known Peter Gabriel songs such as Sledgehammer, In Your Eyes and Big Time.
The So album for MusicTiles even contains three new versions of each song in
different, modern styles (e.g. original, electronica & industrial) for the
fans to play with and develop according to their own individual taste. By
simple constructions with modular tiles on the iPhone or iPad, the user creates
new versions of the songs dependent on where and when the modular tiles are put
together.
By releasing the MusicTiles app with the So album, Peter Gabriel
and Henrik Hautop Lund illuminate the potential of revolutionising the music
industry by giving the music into the hands and the creative minds of the fans
worldwide. “Whereas the traditional music industry is characterized by artists
releasing songs and albums in a fixed format for CDs, iTunes, and streaming
services”, says RoboProfessor Henrik Hautop Lund, “the MusicTiles app
democratises the music to become a flexible format that can be manipulated by
anybody, anywhere, anytime. Instead of listening to a hit song in the same
format over and over again, MusicTiles allows the listener to change the hit
song over and over again according to the listener’s own taste and creativity.
The music fan is transformed from a passive listener to an active performer.”
Peter Gabriel says “I have always loved the idea that music and
art should be fully open media from which no-one is excluded. They are
languages that anyone can learn to speak and definitely not the exclusive
province of the high priests armed with ‘Talent ’.
We started working with interactive music forms twenty years
ago and were recently delighted to discover Henrik’s elegant and wonderfully
simple music bricks working so well. It was such a well-executed version of
something we had begun looking at doing for a Millenium project for Habitat.
The Music Tiles app has the capacity to reach many people all over the world
and get kids of all ages playing creatively with the building bricks of
music, I’m very happy that So, after twenty five years in one form is now going
be opened up in so many new ways with this Music Tiles launch. I look forward
to being entertained and surprised by all its new incarnations.
Mike Large of Real World
confirms "we've been interested in interactive music since Peter Gabriel
released Xplora 1 in 1994 and Noodle in 1999 - when we saw Henrik's MusicTiles
and the wonderful bricks he'd made we felt it would be great to get involved.
As well as supplying stems of Peter Gabriel's songs for Henrik's team to remix
and experiment with Real World has worked with his team on the interface and
functionality to produce a simple to use and fun new interactive musical
experience."
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