Monday, January 14, 2013

Peter Gabriel & Music Tiles

The Music app that allows everybody to create Peter Gabriel music
Transforming music fans from passive listeners to active performers
January 9, 2013 - London - The MusicTiles app allows everybody – novices, musicians, and expert composers – to remix songs in a playful manner using virtual modular tiles. In a 25–years celebration of the iconic So album, Peter Gabriel granted RoboProfessor Henrik Hautop Lund unparalleled access to his multi–tracks and stems to create a So 2.0 experience that allows fans to create MusicTiles mixes.
The So album MusicTiles app takes the songs of the original album into the new millennium allowing all music fans to make their own versions of well known Peter Gabriel songs such as Sledgehammer, In Your Eyes and Big Time. The So album for MusicTiles even contains three new versions of each song in different, modern styles (e.g. original, electronica & industrial) for the fans to play with and develop according to their own individual taste. By simple constructions with modular tiles on the iPhone or iPad, the user creates new versions of the songs dependent on where and when the modular tiles are put together.
By releasing the MusicTiles app with the So album, Peter Gabriel and Henrik Hautop Lund illuminate the potential of revolutionising the music industry by giving the music into the hands and the creative minds of the fans worldwide. “Whereas the traditional music industry is characterized by artists releasing songs and albums in a fixed format for CDs, iTunes, and streaming services”, says RoboProfessor Henrik Hautop Lund, “the MusicTiles app democratises the music to become a flexible format that can be manipulated by anybody, anywhere, anytime. Instead of listening to a hit song in the same format over and over again, MusicTiles allows the listener to change the hit song over and over again according to the listener’s own taste and creativity. The music fan is transformed from a passive listener to an active performer.”
Peter Gabriel says “I have always loved the idea that music and art should be fully open media from which no-one is excluded. They are languages that anyone can learn to speak and definitely not the exclusive province of the high priests armed with ‘Talent ’.
 We started working with interactive music forms twenty years ago and were recently delighted to discover Henrik’s elegant and wonderfully simple music bricks working so well. It was such a well-executed version of something we had begun looking at doing for a Millenium project for Habitat. The Music Tiles app has the capacity to reach many people all over the world and get kids of all ages playing creatively with  the building bricks of music, I’m very happy that So, after twenty five years in one form is now going be opened up in so many new ways with this Music Tiles launch. I look forward to being entertained and surprised by all its new incarnations.
Mike Large of Real World confirms "we've been interested in interactive music since Peter Gabriel released Xplora 1 in 1994 and Noodle in 1999 - when we saw Henrik's MusicTiles and the wonderful bricks he'd made we felt it would be great to get involved. As well as supplying stems of Peter Gabriel's songs for Henrik's team to remix and experiment with Real World has worked with his team on the interface and functionality to produce a simple to use and fun new interactive musical experience."

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